COMPANY
Vitanima accumulates an animal's activity and sleep, the caregiver's conversations and health records, into the Lifetime Log.
We started with an AI service and are now building the wearable device and the insurance channel alongside it.
Care Tag
Detects everyday change
AnimAI
Asks and interprets
Lifetime Log
Records chronologically
The record carries through to health care and insurance
MISSION
Record the ordinary changes first,not what happens after illness
Clinic records and insurance records are mostly created after a problem appears. Vitanima records what comes before — activity, sleep, meals and changes in daily life — so caregivers can notice earlier.
VISION
Every companion animalwith a health record of their own
Not information entered once, but a record that carries through daily life, health and insurance history. Our aim is for that record to be genuinely used in the next judgement and choice.
The more the record accumulates,the earlier you notice and the better you judge
WHY VITANIMA
Even at the same breed, every animal was entirely different.
Over thirty years with six dogs, we thought we knew. But each new arrival differed in temperament, allergies, preferences and how their health changed.
What we learned from an earlier animal did not carry over to the next. From food to behaviour, clinics to daily routine, we had to search and ask all over again.
For a caregiver it may be a few months of trial and error. In an animal's life, that is never a short time.
Even with experience, the answer that fit our animal had to be found again.
Vitanima began so that this experience carries into the next choice.
OUR PATH
Vitanima did not start out in the companion animal industry.
We met repeating problems first-hand on trade and logistics floors, and turned them into systems. Now we apply the same way of working to turn an animal's everyday life into a record.
2018–2020
FIELD
On trade and international logistics floors, we solved problems face to face with customers. We learned how much time repeated checking, relaying and broken information take from a working day.
GN Nuri · GN Logitech · GN Value Holdings
2022–2023
BUILD
We built SaaS that handled repetitive logistics work in software, and learned how to make a system take over what people had been checking and relaying by hand.
EasyLogi · logistics SaaS
2026
VITANIMA
What a caregiver already knew about their animal was not carrying into the next question or choice either. So we started Vitanima, turning what caregivers say into record and accumulating it, alongside life signals, on one animal's timeline.
2026 · NOW
EXECUTE
AnimAI and the Lifetime Log are open to real users, and three Loop-related patents have been filed. We are now running the Care Tag pilot and preparing the insurance comparison service in parallel.
The industry changed.The way we solve it did not.
Have technology take over what users already know, and cut the time spent on what repeats. The industry may change; the way Vitanima solves problems does not.
WHAT WE BUILD
The AI service, the wearable device and the insurance channel all connect on the same Lifetime Log.
An AI service that finds what matters in a caregiver's conversation, records it in the Lifetime Log, and connects it to earlier records to check again.
A BLE wearable that records activity and sleep changes. At home the Home Station collects the signal; while out, the caregiver's app does.
Compare insurance that fits your animal using what is already in the Lifetime Log, and reconnect post-enrolment history back into the record.
Partner pet businesses will expand as local touchpoints where caregivers can try the Care Tag in person.
We don't invent problems from assumptions. We start from what users actually struggle with.
However complex the technology and operations, users should find it easy.
Not a feature used once, but a service that understands your animal better as the record grows.
Rather than explain a plan, we build it and check against real user response and data.
AnimAI
The caregiver-facing AI service Vitanima builds
Vitanima is the company name; AnimAI is the name of the app and AI service caregivers use.
2026–present
Building and running companion animal healthcare AIoT
AnimAI · Lifetime Log live / Care Tag pilot · insurance comparison in preparation
2022–2023
Logistics SaaS (now Vitanima)
2019–2025
Logistics ODCY · import/export 3PL · warehouse & trucking
2019–2020
Pet taxi brokerage platform
2018–2025
Trade brokerage · Central Asia
* GN Nuri and below are prior businesses and founding experience, before Vitanima.
AnimAI and the Lifetime Log are already working with real users. We are now validating how the Care Tag's life signals and the insurance channel connect.
Home Device expansion is planned after Pre-A.