Hunki Kim
CEO · Founder · Product · Engineering
FOUNDER & CEO
Finding problems on the ground, building and validating them myself.
I look at the problembefore the technology
Technology is a way to solve a problem.
I look first at where people on the ground are spending their time. Then I build the recurring problem away myself, run it, and check it against how users respond.
Vitanima started the same way, and we are now building so that an animal's everyday records can carry through to health care and insurance.
THE STARTING POINT
Six dogs in,and the next one was new again
Even at the same breed, every animal was entirely different.
Over thirty years with six dogs, I thought I understood animals. But each new arrival differed in temperament, allergies, what they liked, and how their body responded.
Losing our fifth to post-operative complications changed how I saw it. What I had learned before did not simply carry over to the next animal.
From food to habits, behaviour to changes in health — with every new arrival I had to search and learn it all over again.
Six animals' worth of experience did notcarry over to the seventh
WHY VITANIMA
Had the record been there,we could have noticed earlier
The caregiver has watched their animal longest and knows the most. Yet that experience had to be explained again whenever a conversation ended or a service changed.
Clinic records and insurance records are mostly created after a problem appears. The changes in activity, sleep and meals before that were kept nowhere.
So rather than an AI that recommends the average, I decided to build one that keeps accumulating what a caregiver has said, and how life changes, on one animal's timeline. That became AnimAI and the Lifetime Log — and we are now connecting the Care Tag's life signals and the insurance channel as well.
The goal is not to give more answers,but to reduce having to explain our animal again
EXECUTION BEFORE VITANIMA
I met the problems myself,and solved them as businesses
Before Vitanima, I repeatedly found problems on the ground and solved them through businesses and products of my own.
- 4
- Companies founded before Vitanima
- 7+ yrs
- Trade · international logistics
- ₩7.0B
- Cumulative revenue, prior businesses
* Figures are for prior businesses run without outside investment, not Vitanima's revenue.
CAREER
GN Nuri
Founder · CEOTrade brokerage · Central Asia
GN Logitech
Founder · CEOLogistics ODCY · import/export 3PL · warehouse & trucking
GN Value Holdings
Founder · CEOPet taxi brokerage platform · first venture in companion animals
EasyLogi
Founder · CEOLogistics SaaS
Vitanima
CEO · Product · EngineeringCompanion animal healthcare AIoT · AnimAI · Care Tag
PET INDUSTRY EXPERIENCE
This is not my first venturein companion animals
In 2019, at GN Value Holdings, I built a pet taxi brokerage platform for animal transport.
That was where I saw first-hand which information caregivers had to explain over and over — for transport, clinics, grooming.
That experience became the starting point for the record structure we are building at Vitanima today.
BUILDING AGAIN
I started again after an accident,and shipped a product within three months
An accident during EasyLogi ended the project and left me with a permanent disability. I founded again afterwards, and started Vitanima.
Rather than explain an idea at length, I made it work first. AnimAI launched and opened to real users, and we keep developing the Lifetime Log and the Loop against how they respond.
VITANIMA · WHAT I BUILT
From product and engineering to device and insurance,I am executing it directly
- 01
AnimAI launched
iOS · Android · live
- 02
Lifetime Log · Loop
Running in production
- 03
3 patents
Loop-related, filed
- 04
Care Tag
Internal pilot in progress
- 05
Insurance comparison
Service in preparation
- 06
Early users
Improving on real usage data
Product, engineering, backend and infrastructure are still handled directly by the founder.
HOW I BUILD
Before the technology,I look at the problem and the user
01 · FIELD FIRST
I start on the ground
Rather than a problem assumed at a desk, I look first at what real users hit repeatedly.
02 · BUILD FIRST
I build it first
Rather than explain, I build something that works and check it against how users respond.
03 · KEEP LEARNING
I keep changing it after launch
A service is not finished at launch. I believe it has to get better as data and user response accumulate.
GLOBAL EXECUTION
I can meet and executein overseas markets directly
- EDUCATION
Ritsumeikan Asia Pacific University
BA in International Management · based in Japan
- COMMUNICATION
Japanese · English
Native-level communication in Japanese and English
- BUSINESS
Trade · international logistics
Experience with overseas partnerships and on-the-ground execution
Early partner discovery and meetings in Japan will also be handled directly by the founder.
* Candidates across distribution, marketing, certification and investment/BD are under review; this does not indicate any current contract or formal partnership.
FROM THE FOUNDER
I will make everyday recordslead to better judgement
We are building so that an experience a caregiver mentions once carries into the next question, and so that life signals recorded by a device remain alongside the situation they came from.
Vitanima's direction is for that record to serve health care, and to help with insurance decisions when they are needed.
Hunki Kim, CEO, Vitanima Inc.